Ballu Da Dhaba

For a new restaurant in an area brimming with cafés and fine dining spaces, it is important to create a striking first impression. That is what we helped achieve for Ballu da Dhaba.

The principal idea behind this venture was to bring the 'dhaba culture' to Central Kolkata. The brand strategy and marketing initiatives for Ballu da Dhaba were built around the same.

In line with the mood of the restaurant, we incorporated a fun font and quirky illustrations into their menu and packaging. With the use of bright colours and animations, we designed their social media pages to reflect the warm and inviting ambience of the dhaba. The star of the project was Ballu, the brand mascot, whose playful language and lovable antics created a distinct brand identity for Ballu da Dhaba.